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Date: 2007
Location: US
Client: Confidential Aerospace Manufacturer
Role: Lead Analyst

While at Charles River Associates, I was a key member of a team that completed a market assessment project for a major foreign aerospace manufacturer planning to enter the US general aviation market with a new light jet aircraft. My primary responsibilities included assisting in the design and administration of market research tools—including a web survey, personal interviews, and a focus group—and estimating a discrete choice model for addressable market aircraft purchases from the web survey responses.